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MTV BASE FINALLY ADDRESSES THE ISSUE WITH THEIR LIST
AND... APOLOGY ACCEPTED...
MTV BASE Africa recently released a list of what was supposed to be The Best Naija Tracks Ever which had started a fierce social battle and debate about why many all time greatest tracks have eluded list, we did talk about it HERE. We are glad they've finally come out to make clear the actions that had single handedly concluded such list, claiming it was the result of votes of viewers via their website www.mtvbase.com.
Many Tracks/artists alike has of recent received an honorary mention in the list of the Best Naija Tracks Ever, with Iyanya's wish finally coming through as the artist hit song 'Kukere' was thrown in as a bonus track.
Some of the other Artists/Tracks that got an honorary mention includes: Shank: Julie, DJ Jimmy Jatt: Stylee, Styl Plus: Olufunmi, D’Banj: Fall in Love, Ikechukwu feat. Don Jazzy & D’banj: Wind Am Well...
Alex Okosi, The Senior Vice President & Managing Director of Viacom International Media Networks (VIMN) Africa had this to say...
“We are thrilled to see the passion with which people are engaging in the discussion about the Best Naija Tracks. There has been concern in some quarters that the list didn't include some of Nigeria’s most seminal artists and songs – it seems as if some people may have misinterpreted the campaign. This list of tracks, as voted by the public, was never intended to reflect the Best Naija Tracks of all time; the creation of this campaign is part of the build up to our 10th birthday and it was supposed to highlight artistes that have been played on our channel since the launch of MTV Base in 2005, hence the title “The Best Naija Tracks Ever on MTV Base”. We understand that the positioning could have been misleading on some of our platforms and we regret any confusion caused.”
“As a brand, we acknowledge and respect the fact that Nigeria has a long music history beyond the last 10 years and our work since launching MTV Base is to help develop and showcase the best of Nigerian and African music to a global audience. The “Best Naija Tracks Ever on MTV Base” campaign is really about celebrating the new generation of talent who have benefited from the legends who paved the way for their successes today.”
Continued Okosi, “The important thing is that everyone has their own views about what makes a great song or a great artist, and we’re keen to hear their thoughts. We are continuing the debate and encouraging music fans to further engage with the campaign via our digital media platforms. We will also be filming a special MTV Base Nigerian music round-table in Lagos on this topic, featuring artistes, DJs and music industry experts. The roundtable will air on MTV Base in November 2014 as part of the channel’s build up to our 10th birthday celebrations. Simultaneously, MTV Base is challenging music fans to create their own lists of Best Naija Tracks, and to post them on MTV Base social media assets, or to get involved in the conversation by using the hashtag #BaseBestNaijaTracks. Those engaging in the campaign stand the chance to have their comments featured in the round-table discussion on MTV Base.”
Also View: MTV BASE TOP 20 BEST NAIJA TRACKS OF THE DECADE HERE.
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